Blog – Week 9
What did I learn from
deconstructing an advertisement?
The
process of deconstructing a video advertisement was fascinating. It made me look at the ad in different terms
and think about what message the company was creating. I also felt that looking at the camera angles
allowed me to notice the emphasis that was being portrayed.
Often
ads, if good, are entertaining and I believe we look at them in this light but
ultimately there is a message in the ad about the product and why it is just
for you. Creating an awareness which may
have been dulled over the years helps us to delineate substance from fluff.
I
selected a Coca-Cola ad and was so surprised that I as I wrote my
deconstruction report that I kept hearing the song, “If I Could Help Teach the World to Sing” in my head which is from
an ad that was produced back in 1971. I
imagine that this was a very powerful ad at one time and it came back to haunt
me! Does that tell us something about the
power of advertising? If an ad manages
to create such an influence it will be hard to forget the product!
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